Cost Effective Online Marketing Approaches for Veterinarians

Standard advertising procedures are so important; having an advertisement in the yellow pages of one’s phone e book or newspaper does a tremendous amount to bring in new business. However, what do you do to differentiate yourself from all the other veterinarians listed in the same yellow pages? A pretty ad does not tell potential clients that you are better then your next guy with a DVM after his name.


These days more owners are researching their pet’s overall health information online. Internet marketing should be a part of your overall marketing campaign, and will be done successfully for little if any money. Take full advantage of this medium by following a few easy steps:

Your Website

You do have a website don’t you? If you don’t, you should. A website can tell potential clients about your practice, your staff, your standards of care, and so much more. This is where the potential client can really become familiar with your veterinary practice in a way the ad in the yellowish pages just can’t do. You don’t have to spend a great deal of money to build your site. If you don’t desire to hire an internet site development firm, talk to your staff members – chances are one of these has some web developing skills and can produce a significant nice and effective website for you personally. There are also many web themes online which have beautiful animal and veterinary designs, which enable you to simply add your content, with out a bunch of coding.

Become An Expert

Yes, you are already a professional, and by all means, a specialist in veterinary medicine, but so is that next dude with the DVM. Therefore, it is advisable to show potential clients that you are more of a specialist then that next guy. How do you do that? It’s quite easy actually, and costs nothing, you merely write articles. Writing and submitting articles and submitting them to on-line animal health websites is the foremost way to become an “skilled” at any subject and it costs nothing but your time. Many of the “expert” veterinarians got that way by writing for the journals and the business publications but potential clients do not read these veterinary business publications and journals. You must become an “expert” to the pet owners by writing and submitting articles for the consumer.

Take Dr. Alice Villalobos for instance, writing an oncology column for just one specific veterinary industry magazine. Dr Villalobos established fact in the veterinary community, but what you might not know is she is very well known in your pet owner population also. She has taken many of her articles or blog posts and adapted them for pet owners, and has authorized these content articles for reprint on consumer internet websites such as AnimalHelp.Com. Owners from around the USA call AnimalHelp.Com requesting her make contact with information because they’re willing to cross-country for a chance on her behalf to treat their pet’s cancer.

While you might not be looking for cross-country clients, your neighborhood clientele will grow considerably once you become popular as a veterinary “expert”. Whether you practice in a little town or a big city, the local owners are undoubtedly on the internet and researching you, your training, and your competitors. If they find well-written veterinary medical content by you on one of the large national animal health internet sites, your reputation will grow, it is possible to ethically attract the cases you want by narrowing your write-up subjects to specific topics, you will turn out to be an “expert” in the eye of one’s current and potential clients, and you will have differentiated yourself from that up coming guy with the DVM.

Tying It All Together

Now you’ve got a website and are writing articles for electronic publication on your own favorite animal health website. You will need to make sure your author’s bio includes a connect to your website and your practice contact information. Whenever your article is published on the pet health website, this direct url will increase your website’s search engine listing rank. Your name may also get higher rankings in the search engines. When you “Google” yourself, how many email address details are returned? Are they the outcomes you want? Having multiple content published on a leading animal health website will result in relevant, quality results from the search engines. Add a link from your own website to each of your write-ups published on the consumer animal health web page. This directs your potential clients to your articles and let’s them discover your “expertise” at work.

For little to no cash, you have simply just established yourself as an “expert” and – even better, more of an “expert” next that next guy with the DVM. Your standing, your practice, and your clientele will grow, and you didn’t have to take out a loan to do it!